Bio

We're here to transform eyewear

WE DESIGN IN COLLABORATION WITH OUR COMMUNITY TO CREATE FUNCTIONAL TOOLS BUILT FOR CITY LIFE.
We see you

Our community is in the driving seat, shaping our decisions and framing our future. We are in constant conversation with you, aggregating data through surveys and focus groups, to help us create what you actually want to wear. It’s a movement and everyone is welcome. 

we see change

The eyewear industry had been clinging on to past realities for too long (sunglasses are not just for the beach!). We shifted the focus to future possibilities by creating inclusive, unisex frames that empower our community and help you keep up with the city, all-year-round. 

We See Sustainability

We’re proud to be a certified carbon positive company as of 2022, meaning we offset twice as much carbon as we use, but we’re constantly striving to do better and are committed to cutting our carbon footprint, whenever new resources become available. We use 100% Bio Acetate, a recent triumph in sustainability making biodegradable frames a reality. Our manufacturing is powered by green energy, it mitigates waste through dynamic production and packages using 100% recycled materials.

we see forward

Our glasses are built to last, we combine the highest quality materials with cutting edge technology. Designing with functionality as priority, all our lenses are 100% UVA + UVB protective to ensure your frames are a comfortable investment in your everyday uniform.